5 Reasons Your Shedding Routine Isn't Working

We hear some version of this every week. A few strands wound round a finger in the shower, then a few more, parked on the tiles to deal with later. Then the brush. Then the pillow. What usually follows is a shopping spree: a supplement, an oil, a new shampoo. And a fair conclusion: I've tried everything, and nothing works.

We'd politely disagree. Here's what we tell the people who write in.

1. It rinses straight off

Shampoo and conditioner sit on your scalp for a few minutes, then go down the drain. G•1 Overnight Boosting Peptide is a leave-on. No washing required, so scalp pH is preserved and the benefits are served up in full.

2. It never reaches the root

Hair grows from the follicle, and the follicle sits in the scalp. Products worked through the lengths miss it. G•1 goes on with a dropper: 1mL straight to the areas of concern, think temples and part line.

3. It's treating breakage, not shedding

Hair snapping along the lengths and hair falling from the root need different routines. If it's falling from the root and not growing back to its previous density, that's a scalp job. If it's snapping mid-length, our Repair range is the better place to start.

4. The active isn't at a clinical dose

G•1 contains 3% Baicapil™, the clinical dose: a blend of scutellaria baicalensis, soy and wheat sprouts clinically shown to reduce hair loss by 60% in 3 months, promote growth and increase hair density by activating dormant follicles. Procapil and supporting peptides help fortify and rejuvenate the follicle for stronger strands at the root.

5. It gets dropped too early

Hair works in months, not days. Our consumer trial ran for 90 days, and our reviewers talk about two to six months of nightly use. The good news: every 100mL bottle is a 3-month supply.

The results

97% less hair shedding
100% noticed new hair growth
100% hair grew faster than normal
100% feel more confident

Based on a 90-day consumer trial of 30 participants using G•1 Overnight Boosting Peptide. Baicapil™ 60% figure from an in-vivo study of 61 volunteers over 3 months.

Unretouched photography from our 90-day consumer trial, weeks 0 and 12. Individual results will vary.

In their words

"I have noticed less shedding in the shower, which is great." Kennette B.

"I was losing so much hair that I became desperate for a solution... I can see baby hairs along the hairline." Shiuuli M.

"I am definitely starting to see baby hairs grow back in an area where I'd lost some hair along my hairline." Sandra B.

How to use G•1

1. Using the dropper, apply 1mL per area of concern to dirty, clean, wet or dry hair.
2. Massage in and style your way. No need to rinse.
3. Use nightly, and pair with G•2 and G•3 or G•0 for a complete growth ritual.

Questions we get asked

Will it make my hair greasy? No. It's lightweight, water-based and absorbs quickly, so you can style as normal the next day.

Is it for my hair type? G•1 is made for all hair types and is safe for colour-treated hair.

Is it pregnancy-safe? Yes. It's also vegan, cruelty-free, pH balanced, dermatologically tested and made without sulphates, silicones and parabens.

How long until I notice a difference? Give it 12 weeks of nightly use. That's one bottle.

When should I see someone instead? If shedding is sudden, patchy or comes with other symptoms, speak to your doctor or a trichologist first.

Start at the roots

Shop G•1 on its own, or pair it with G•0 Exfoliating Scalp Treatment in The Ultimate Growth Duo. Subscribe for 15% off every delivery.